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MODULE 8 OF 16

The Economics of Fundraising

The six sources of nonprofit revenue, the donor journey and where it breaks, unit economics for every channel, and where first-year money actually comes from.

The Six Sources of Nonprofit Revenue, and Why Concentration Is a Risk
One organization's whole plan is a single grant. Another's grant is a quarter of its budget. Here's the six revenue sources and how to check your own mix.
The Donor Journey: Where Nonprofits Lose Donors and Why
A $50 gift that gets only an auto-receipt is a transaction, not a relationship. Here's the seven-stage donor journey and where it usually breaks.
Fundraising Unit Economics: Cost Per Acquisition, Retention, and LTV
A campaign that raised $4,000 can still lose money. Here's the three numbers that tell you whether a fundraising channel actually works.
Where Nonprofit Money Actually Comes From in Year One
Most foundations want operating history you don't have yet. Here's where first-year money realistically comes from, and why that's not a bad thing.